The buzz is that noted producer has lashed out at the prevailing conditions in the Telugu Film Industry. He in fact made some shocking comments where he boldly said that according to present situation, producers are treated as slaves! The comments were made by Producer DS Rao, who has produced films like Nani-starrer 'Pilla Zamindar' and Manchu Manoj's 'Mr Nookayya'. According to industry sources, his last venture 'Mr Nookayya' incurred steep losses to him. DS Rao had lost his cool and turned emotional on Monday morning at the platinum disc-function of his upcoming film 'Chammak Challo' which is awaiting the release. He also said he would quit films if 'Chammak Challo' fails at the box-office. The movie directed by acclaimed director Neelakanta is likely to hit the screens on Feb 15. Speaking at the event, DS Rao said, "It's highly tough time for a producer to survive these days. The production costs have increased drastically. Even though producer is the fund providers for a film, he turned into a slave. A product worth Rs 10 is being sold for Rs 100 and we're bound to buy it. We (Producers) are being robbed. We can't spoke out on such things as by then we already would have invested in it. We’ve no option left but to shut our mouth."
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