Tollywood enjoys a majority of its patronage from the young college youths. Whenever a film releases, young fans of the film's stars rush to the theaters in huge numbers, thereby making their presence felt in the film's box-office collections.
To gain more patronage from these youths, filmmakers often organize several promotional campaigns aimed at them particularly. The latest trend in Tollywood is conducting promotional events, audio launches and success meets at engineering colleges.
However, following this trend, an extensive promotional campaign being carried out by a soon to be released film's unit is disturbing the students, who are busy studying with exams round the corner.
While these promotional tours are gaining good response, there have also been mixed reactions among many others who say that film crews taking advantage of heavy crowds in colleges and exploiting their love for movies during exams is not justified.
To gain more patronage from these youths, filmmakers often organize several promotional campaigns aimed at them particularly. The latest trend in Tollywood is conducting promotional events, audio launches and success meets at engineering colleges.
However, following this trend, an extensive promotional campaign being carried out by a soon to be released film's unit is disturbing the students, who are busy studying with exams round the corner.
While these promotional tours are gaining good response, there have also been mixed reactions among many others who say that film crews taking advantage of heavy crowds in colleges and exploiting their love for movies during exams is not justified.
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